Product Owner | Strategic Management | Workshop Management


Tony spent more than 18 years taking up various senior management roles with public listed and Fortune 500 MNCs. As a passionate artist and craftsman, he found his love in restoring stringed instruments and pursued the craft. He is now a professional luthier.


He is our Product Owner and leads strategic business development, workshop management, and quality management.


Partnership Development | Key Account Management


Being an artist at heart, Linh Hoang pursued her passion in playing as well as repairing instruments and is now a luthier by training. She is enthusiastic about building effective collaborative partnerships with other music business partners across the global to create opportunities and grow together as a team.


She is also a seasoned business professional with 8 years of experience in taking up various roles from local, regional to global scope. Currently she is holding a global role in a Fortune 200 MNC.


Wholesaler | Distributor


Shaojun is one of the few violin makers in Singapore. He graduated from the Violin Making School of America with the Degree of Luthier in 2014. He studied violin making under VSA international award- winning master violin makers Charles Woolf and Sanghoon Lee.


He is our strategic business partner and the exclusive distributor in Singapore. We worked with him since 2016 to build the most appropriate business model and strategy. Shaojun Violin Shop is now reputable for offering first-rate instruments and professional services.

We are honored to have with us in the team many other talented and passionate luthiers as well as violinists. We all are proud of our high-quality instruments and would like to be your companion in the music journey. Contact us at email howellstrings@gmail.com or +6584503654 (WhatsApp/Line/Viber/Zalo/KakaoTalk/WeChat) for collaboration, partnership, sponsorship, and dealership opportunities.

Howell Strings


We partner for diversification and growth. 

kids’ philharmonic@sg Orchestra is Singapore’s first and only orchestra for young musicians between age 6 to 17. Established in 2012 by Lee Hoon Piek, the orchestra presents a unique approach to learning music. In the past few years, the orchestra has collaborated with esteemed musicians such as Wang Yahui, Vienna Boys’ Choir, Zuo Jun, Jocelyn Tang, Kam Ning, Wong Kah Chun and won multiple gold awards.

Charisma Music Loft is a music school in Singapore that aims to deliver quality and fun music learning through a rewarding process for both young children and adults.

Madison Academy of Music is a premier music school in Singapore with a team of acclaimed musicians with a global and relevant experience in the music industry.

Essential Music & Health is a music school that based in Brunei. They aspired to provide a solid musical foundation for all students and endeavor to use good healthy music to help strengthen and sooth the mind.

Shaojun Violin Shop is our distributor in Singapore and Malaysia. The brand offers top-quality products for musicians at all levels.

Joseph LT is our distributor in China. The brand offers top-quality products for musicians at all levels.

Howell Strings is our distributor in Vietnam. The brand offers top-quality products for musicians at all levels.